brand · style guide v1

the system.

a mature, editorial palette built for a hiring consultancy. reuse these tokens, components, and spacing rules on every new page — no one-off colors, no rogue fonts.

01

colors

semantic tokens defined in src/styles.css. use the tailwind class, never a hex.

ink

var(--ink)

bg-ink · text-ink

primary text · headers · dark surfaces

cream

var(--cream)

bg-cream · text-cream

page background · cards

electric

var(--electric)

bg-electric · text-electric

primary action · links · focus

highlight

var(--highlight)

bg-highlight · text-highlight

brass accent · marks · chips

lime

var(--lime)

bg-lime · text-lime

sage · success · soft surfaces

coral

var(--coral)

bg-coral · text-coral

terracotta · warm accent · alerts

02

typography

Fraunces (display, serif) pairs with Inter Tight (body). JetBrains Mono for meta + chips.

display · font-display

Aa

Fraunces — editorial serif

weights 400 / 600 / 800 / 900 · use for h1-h3, statements

body · font-sans

Aa

Inter Tight — UI & body

weights 400 / 500 / 700 · paragraphs, forms, nav

h1 · the headline that sells.

h2 · supporting section title

h3 · card heading

body — quiet workhorse copy for paragraphs, descriptions, and form helpers.

meta · mono uppercase · 11px

03

buttons

three intents: primary (ink), accent (electric), and ghost (outlined). always rounded-full, font-display, bold.

chip · inkchip · highlighttag · outlinetag · secondary
04

cards & surfaces

card-pop is the signature surface: ivory card, 1px ink border, 4px offset shadow.

default

card-pop

use for content cards, forms, and floating UI like the chat hero.

tinted

card-pop · electric

override background for CTAs and feature highlights.

stat

92%

offer accept rate

05

spacing

4px base unit. stick to the scale below — don't invent new gaps.

xs

4px

sm

8px

md

16px

lg

24px

xl

40px

2xl

64px

section — py-20 sm:py-28 · px-4 sm:px-6

container — mx-auto max-w-6xl

card — p-5 / p-6 / p-8 (compact / default / spacious)

stack — gap-3 (tight) · gap-5 (default) · gap-10 (loose)

06

links

three link patterns: inline underline, ghost nav, and accent CTA.

this is an inline link inside a sentence — used in body copy and footer.

accent link with arrow — for cross-section navigation.

ghost nav link — used in the top navigation pills.

07

forms

rounded-xl, 2px ink/15 border, cream background. focus border turns electric.

bullet pattern — paired with check chip